ADA’s Kids’ Healthy Mouths Campaign
To coincide with National Children’s Dental Health Month, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives are extending their successful Kids’ Healthy Mouths campaign to encourage children to brush their teeth for two minutes, twice a day. Beginning today and continuing throughout February, the campaign will announce the winners of a national video contest. They will also introduce a new SMS texting challenge and new characters for their popular mobile app, Toothsavers.
In December, the Ad Council kicked off its first ever video contest with Zooppa, the world’s leading crowd sourced marketing platform for producing creative content. The Kids’ Healthy Mouths contest called on Zooppa’s community of over 27,000 amateur and professional video makers to leverage the existing campaign strategy to create their own videos showing parents trying to give important advice in just two minutes. The final videos were reviewed by creative directors at ad agency Grey New York and the Ad Council.
The Ad Council is pleased to announce the following videos as contest winners:
Eyes on the Ball (Sam Benenati), How To Weed The Garden (Joseph Binetti), Mime (Jason Kraynek), Birds and Bees (Jason Kraynek), Children’s Oral Health Career (Sean Tracy), Big Boy Time (Justin Pinder) and Sharing (Terrence Jones) with Let’s Change the Oil (Cynthia Bravo) and The Talk (Allen Baldwin) as early entry winners.
Created pro bono by Grey New York, the Kids’ Healthy Mouths PSAs stress that while most parenting is difficult to do in two minutes, such as learning how to cook or ride a bike, making sure kids brush for two minutes, twice a day is something a little simpler. The contest winners capture the spirit of the original PSAs and feature a lighthearted look at parenting today. The videos will be highlighted on the Kids Healthy Mouths social pages throughout the month of February.
In addition to announcing the video contest winners, Kids’ Healthy Mouths has various additional initiatives planned for the month of February including:
- Texting Program Challenge: Kids’ Healthy Mouths invites parents to join their free texting program which further supports the campaign’s main goal of encouraging parents to make sure their children brush their teeth for two minutes, twice a day. Texters can take part in a five-day family brushing challenge this month, and will also receive personalized tips and support. Text TOOTH to 97779 to join.
- Toothsavers App Update: The widely popular mobile app Toothsavers is getting an update this month with three new characters (Alice in Wonderland, Pinocchio, and Rabbit). The new characters will be announced on Kids’ Healthy Mouths social channels. Since its launch, more than 68,400 people have downloaded the app.
- Scholastic Partnership: Kids’ Healthy Mouths has partnered with Scholastic to continue to educate parents and teachers on the importance of brushing. Resources are available at Scholastic.com/HealthyTeeth for caregivers and Scholastic.com/2min2x for teachers where they can download lesson plans, activities, an oral health care book list, oral health care tips in English and Spanish, and a printable oral health poster.
source: “With Three out of Four Parents Admitting Their Kids Forget to Brush their Teeth, Kids’ Healthy Mouths Campaign Continues to Encourage Kids to Brush for Two Minutes, Twice a Day.” mychildrensteeth.org American Academy Of Pediatric Dentists, Feb. 2015. Web. Feb. 17th, 2017.
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