11 Forgotten Toothpastes!

Some brands last for decades, some brands fade like a breath mint. Let’s open the medicine cabinet to peek at how people cleaned their pearly whites.   These toothpastes date from the 1950s to 1980s. Some of them involved famous cartoon actors and packaging gimmicks.

Did you use any of these minty fresh brands?

1. Avon Smoker’s Tooth Paste

Perhaps ashy gray was not the best packaging color?

2. Gleem

Gleem went after the busy set, claiming it was the toothpaste of “people who can’t brush after every meal.” In 1963 a group called the League Against Obnoxious TV Commercials formed and in May put a Gleem ad on its 10 worst list. It’s hard to see what they hated so much from Gleem commercials of the era, but we’re guessing it was the boys not listening to their mothers.

3. Great Zeeth’s Mighty White

The voice of “Mighty Zeeth” was none other than Mel Blanc! He was far more than the Looney Tunes characters.

4. Ipana

Bucky Beaver was the adorable mascot of Ipana. Beat poet Allen Ginsberg once worked on the “brusha brusha brusha” ad campaign and its jingle was sung in Grease.

5. Kolynos

With a name evocative of a Greek isle, Kolynos was massive in pre-war U.S.A. It’s even mentioned in Catcher in the Rye: “There was this empty box of Kolynos toothpaste outside Leahy and Hoffman’s door…” They went after the kiddies with strange caps that looks like heads, sort of like the Pez of toothpastes, if you will.

6. Macleans

While far more popular in the U.K. and Australia, Beecham’s Macleans managed to capture some of the market (briefly becoming the fourth most popular brand) in the States during the cosmetic toothpaste boom of the mid-’60s.

7. NASAdent

Space toothpaste! Up in space, astronauts can not spit, so scientists developed this foamless “ingestible toothpaste.” It was put on the commercial market as NASAdent in the early 1980s.

8. Pearl Drops Tooth Polish

Something about Pearl Drops just seems so ’70s and ’80s. Perhaps because it gave your enamel the bling of a disco ball or neon light.

9. Stripe

Before there was Aquafresh, there was Stripe, the nifty striated paste that came out of the tube looking like a candy mint. Kids loved the stuff, and not just because of the free “rocket balloon” that once came with it.

10. Ultra Brite

Launched in 1967, this Colgate brand was aimed at the mouths of Boomer teens. It’s still on the market today, though no longer goes after the kiss-crazy youth crowd.

11. Vote

Perhaps this was meant to instill civic pride? Or maybe it was branded for those ever smiling politicians. The packaging did read “The Adult Toothpaste.” We wonder if one needed I.D. to purchase.

For more articles on dental health, see our main blog page.

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You will find our office to be a pleasant and caring environment. We know a positive experience can set the tone for your child’s future dental health. That is why our office has been designed to be “kid friendly”. Even more importantly, our pediatric dentists and professional staff have dedicated their careers to helping children. We establish trust with your child by creating a safe and happy place for them to be. The latest in dental technology is combined with genuine compassion and concern.

We are open Monday through Saturday and offer appointments as early as 7:30am

The first checkup is recommended at the first birthday. Our patients generally stay with us until they graduate high school. We are proud to say we are now seeing the children of former patients, as the practice was established in 1973 by Dr. Robert Harmon.

We have 24 hour coverage for our patient’s dental emergencies. There is a pediatric dentist on call at all times. Should you need after hours advice or emergency care, simply dial our telephone number and our message will direct you.

Are we accepting new patients? Yes, absolutely! We are happy to welcome new patients to our practice and we appreciate your referring your friends and family to us.


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